DIGME LIVE
Client: Digme Fitness
Loction: Fabric, London
Since its inception in 2015, Digme has been at the forefront of the fitness industry, redefining the spinning experience and cultivating a strong sense of community. Digme is not just a fitness class—it’s a place where people connect, grow, and become part of something greater. So, when the founders approached us in 2022 with a bold vision to transform Fabric into the ultimate club-fitness experience, we eagerly accepted the challenge, and Digme Live was born.
The brief was ambitious, but we were excited to bring this unique concept to life in one of London’s most iconic venues. We moved 100 spinning bikes into Fabric, creating an unparalleled one-day fitness and music event that left a lasting impression.
A year later, we returned with an even grander vision for Digme Live. In its second year, the event expanded to occupy two rooms and featured an even more dynamic schedule, including influential speaker sessions, HIIT classes, and, of course, the signature spinning classes. To further enhance the experience, we introduced a smoothie bar, a snack bar, and glitter stations, ensuring an unforgettable atmosphere for the passionate Digme community.
Photography by Chris Smith-Langridge Photography
